Just as a result of styles are affordable—”low-cost,” if you will, though solely in price, not in make—doesn’t render them any much less worthy of consideration. Convenience sample of 243 faculty students participated in an internet experiment. Findings ‐ The outcomes recommend that complementary attire gadgets should be coordinated together (e.g. pairing t-shirt and pants together on a model) on the internet websites to supply favorable shoppers’ shopping outcomes. However, contrary to prior analysis findings, shoppers perceived extra data when no model’s face was present with the product than when a beautiful mannequin’s face and physique had been proven collectively. Research limitations/implications ‐ This examine used a convenience pattern of faculty women.
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