What Makes a Great Law Logo
Law logos that most firms use are already over used. A gavel or the scales of justice are found in almost every law firm logo you find, and they think that this is something good to put in their logos, and everybody thinks that way. If you want to stand out from among your competitors, you need to be creative with your logo. If you are having trouble designing a logo for your law firm that does not look like everybody else’s here are some suggestions below.
Classic designs are still in and looks great. Yes, a pillar, the scales of justice, or a gavel tells us what a lawyer does. Even without using words, people know that your business is the law. You logo should be more than just the picture of a gavel. Add something that gives it a new look. Gavels and pillars can be made from newspapers, lighthouses, and even animals. If you have an old icon, give it something new; be creative.
There are many great logos that are created from a single thing. Examples of this are first letter of one of the partner’s names. A good letter is that which can be found in many partners’ names, if possible. using a letter, especially a rare one as a focal point of a logo is a good way for a brand to stick out. Using the letter Z to make a logo for Zanes law is one good idea.
Logo is the best way to tell people what you do. Divorce lawyers can use a man and a woman to be a part of their logo. If you are a personal injury lawyer, then putting a person with crutches on your logo would depict what you do. Scales of justice can be portrayed with marijuana leaves. These are ideal for a niche market. Customers can connect with these logos. It tells them exactly what you do and how you can help them.
Your logo can bear the name of your law firm. Many law firms use the power of their names for attracting customers. This is one way to build your reputation or your brand. If the logo design is not well executed then it will not achieve its purpose. If you pair the name with an icon or a monogram then it can give a professional stamp to it. People should be made confident in the strength and integrity of your business through your logo.
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