Customers? How about Long Term Partners
With time selling has been replaced as the main objective for any entity. Business has become more of creating and maintaining relationships. Its will be in order to conclude that business is indeed very personal. The customers are the only permanent partners you will ever have. The customers dictate the demand, the preferences and the issues they would want addressed about the product or service. Customers are not just individuals but other businesses as well. The only way that you are succeeding in business is to have a consumer oriented mind behind your business operations.
Making new friends might be the best idea your parents ever gave you. With this skill you will always be in business. Using the internet to hold conversations with people and showing up in business seminars might do your business a whole lot of good. This is how you get people to know you. You do not have to go build a customer base starting with your family and friends could give you leverage. This should be but the tip of the iceberg. They may range from your family doctor, dentist, postman , your barber or stylist or even your mechanic. The kind of influence that this people have in your business is tremendous and it’s a plus for you because your are very much comfortable approaching them.
If you sense that expressing yourself is a challenge then email marketing was meant for you. This way your customers keep getting more from your business inform of information, latest developments and videos. It is the best way to get people to familiarize with your business. After you’ve gotten them to subscribe for these newsletters you may go ahead to use their information to customize the information for them. Give your customers a channel to voice their opinion. If you want to go far you are better off with getting honest reviews even the negative ones. This way you get the advantage of mitigating mishaps before they escalate and know how to improve customer satisfaction.
Some things never change people still love getting presents. Offering incentives and discounts on loyal customers will retain them in the business as just that. A polite request for them to inform others would not hurt. It is amazing what good promoters your client base can be of your business. In exchange preferential treatment would be in order. They stand undisputed as the major contributors to your organizational success. Nothing but the truth should be your business philosophy. Deliver just as you promised and keep communicating in the event things change. People will only care if they get the same treatment from you.
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